MARGARET ARWOOD

MY EXPERIENCE

roles | responsibilities

ASSOCIATE BRAND BUILDING MANAGER
GEORGIA-PACIFIC CONSUMER PRODUCTS

2019 - 2020

For two large consumer brands, I drove successful brand campaign executions across TV, online video, search, social media, web, and consumer promotions, resulting in increases in brand equity and household penetration KPIs following six quarters of decline.
I managed relationships with 10+ internal and external teams to drive the creation of meaningful, consumer-obsessed marketing content.

MARKETING ANALYST II
GAS SOUTH

2015 - 2017

I learned SAS programming and demonstrated key quantitative and analytical skills for evaluating and improving marketing programs. I worked with almost all departments and took the lead on data analysis projects that made me a resource for other analysts, managers, and executives.

For example, a reporting and sales analysis I performed identified sales gaps that, when rectified, brought in $850k in additional CLV.

NEW BUSINESS DEVELOPMENT ANALYST
AIR LIQUIDE ADVANCED BUSINESS & TECHNOLOGIES

2014 - 2015

I designed and implemented a marketing campaign strategy for Air Liquide's first B2C product development in over 10 years, working with internal technical resources, supply chain, ad agency personnel, and major retailer to launch the product in 8 months.

I also analyzed market and merchandising data from a leading hardware retailer to create a 5-year go-to-market business plan worth $15M, which included a new introductory pricing strategy to decrease up-front cost to the consumer by 40%.